logo
episode-header-image
Jan 2024
43m 46s

That’s the Thing about... Jay Acunzo

Convince & Convert
About this episode

If there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. 

Full Episode Details  

When it comes to social, it’s not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 2024 with a bang. 

We’ve all felt the weight of bosses expectations, brand guidelines, and our own insecurities, but it’s time we flexed our creative muscles and felt empowered to share innovative ideas. 

As Jay explains, audiences love marketing that feels human, and trusting your instincts allows you to share raw insights that no-one else can. He explains why trying new things, telling engaging and unique stories, and making the content you really want to make is the key to success on social.  

In This Episode: 

  • 2:01 - What Jay has done since his last appearance 
  • 4:43 - Why authenticity is a priority on social 
  • 9:55 - The first towards creating authentic stories 
  • 13:26 - The power of trying new things 
  • 18:05 - Can Jay’s model apply to everyone? 
  • 19:17 - Why AI is your intern, not your rival 
  • 27:44 - Jay’s take on perfection 
  • 29:22 - Aligning with your boss and keeping your creativity 
  • 40:32 - The final two  

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 

Up next
Yesterday
Challenging the Status Quo in Social Strategy with Jermaine Peguese
How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect wi ... Show More
44m 10s
Jun 27
Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force
How do you turn a nonprofit’s mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build commun ... Show More
57m 4s
Jun 13
Your AI Maturity Check with Andy Crestodina of Orbit Media Studios
How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap ana ... Show More
39m 21s
Recommended Episodes
Jun 2023
Why the Need for Speed is a Marketer’s Greatest Weapon, with Jay Baer
We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer. Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance o ... Show More
38m 24s
Nov 2021
Justin Baldoni interviews Jay Shetty ON: Self-Compassion & Finding Your Purpose Through Service
What happens when we ask ourselves if our actions are rooted in being of service to humanity or if they are self-serving? Podcast host, New York Times bestselling author, and former monk, Jay Shetty shares his fascinating journey of being raised by and around powerful women, how ... Show More
50m 8s
May 2022
#233: Jay Alderton [VIDEO] – How To Be Comfortable With Discomfort
Jay Alderton is a fitness business coach. He has previously served in the military, competed in bodybuilding competitions, and been a fitness coach. In this conversation, we spoke about building self-awareness, the mistake of intellectualizing everything, why you should focus on ... Show More
51m 31s
Dec 2023
Jay Sean: Master This Skill to Unblock Your Potential & Get to the Next Level in Your Creative Process
Is it possible to pivot and lean into our passions later on in adulthood? How can you successfully remain true to your identity while following different ventures? Today on the show we have Jay Sean, a renowned global artist whose impact on the music industry has been profound si ... Show More
1h 27m
Oct 2023
422. Living The ONE Thing with Co-Author Jay Papasan Part 2
Dive deeper into the behind-the-scenes as we continue our engaging conversation with Jay Papasan, co-author of The ONE Thing.In this second part of our illuminating interview, Jay Papasan delves even further into the nuances that make "The ONE Thing" a transformative philosophy. ... Show More
1h 7m
Dec 2023
How to Build an Authentic Social Presence Without Sounding Like a Bro
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
47m 35s
Mar 2023
#551: The Anti-Niche: Jen Hatmaker's Approach To Creating A Highly Engaged Community
How going against conventional business wisdom has served Jen Hatmaker really well My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul. I’m not talking a ... Show More
1h 1m
Jun 2021
Guy Raz ON: Safely Quitting Your Job & Building the Business of Your Dreams
You can order my new book 8 RULES OF LOVE at 8rulesoflove.com or at a retail store near you. You can also get the chance to see me live on my first ever world tour. This is a 90 minute interactive show where I will take you on a journey of finding, keeping and even letting go of ... Show More
1h 10m
Jun 2023
The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
59 m