For 70 years, Pearl & Dean has been at the forefront of cinema advertising in the UK. Its CEO, Kathryn Jacob has been leading the company for 18 of them.
But it's been a rocky few years for the movie industry, as it battles the economic effects of the Covid pandemic.
In this edition of Business Daily meets, Kathryn discusses how cinemas are recovering, and how the advertising industry is slowly embracing diversity.
(Picture: Kathryn Jacob)
Presented and produced by Dougal Shaw