FOUR ACTIONABLE LEADERSHIP TAKEAWAYS
Run weekly team deal reviews where the entire team finds the blindspots in a deal.
Make those deal reviews positive and fun — it’s us versus the deal, not us vs the rep.
Use the benign reachout early in your sales cycle by having your CEO send a note to their CEO offering their early support in the evaluation.
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Dec 2020
Playbook 3: Mastering negotiation
Every 10th episode, we tear down one topic. This is how to master negotiation.
FOUR ACTIONABLE TAKEAWAYS
Set expectations with the Upfront Contract - pricing should be determined after your discovery, not before
Price is based on internal (timeline, pain points) and external fact ... Show More
28m 23s
Oct 2022
How to Approach Deal Targets
Andrew Whitcomb, Sr. Director, Strategy, Corporate Development, M&A at Builders FirstSource NYSE: BLDR Proactive M&A is not easy. Proactive M&A requires keeping tabs on multiple companies, reaching out to them directly, and convincing owners to sell their businesses to strangers. ... Show More
46m 12s
Oct 2025
Building a Winning Sales Culture (Part 2)
Send us Fan MailIn this episode, Bill and Bryan continue their conversation on sales culture with actionable tactics you can implement immediately. Whether you're building team culture or your personal approach, these strategies will help you create intentional, high-performing e ... Show More
16m 20s
<h3>Strategic Targeting</h3> <ol> <li>🎯 Target <strong>high-level executives</strong> like directors, VPs, and CEOs as they are typically <strong>more open to new ideas</strong> and <strong>willing to listen</strong>, despite being harder to reach.<br /> <br /></li> <li>🧠 Creat ... Show More
