In 2006, Paige Mycoskie walked into one of the most exclusive boutiques in LA, wearing her handmade clothes and hoping to get a meeting with the buyer. And why not? On the street, people seemed to love her boldly striped shirts and sweats, always asking “Where can I get that?” whenever she wore them. Three years later, Paige opened her first store in Venice ... Show More
Nov 2020
Nike’s Phil Knight: How to sell without selling
<p>Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ... Show More
35m 40s
Sep 2021
Fast Fashion | Fire Sale | 1
<p>It’s 1987 and Jane Shepherdson, a star buyer for retail chain Topshop, is using her keen ability to predict trends to put the company on the map as the go-to shopping destination for young British women. But when the company is bought by prickly business tycoon Philip Green, a ... Show More
26m 49s
Oct 2021
Fast Fashion | Dress for Excess | 4
<p>It’s 2018, and H&M is drowning in billions of dollars worth of unsold inventory. Brick and mortar stores are struggling. But on the internet, Shein is thriving, capitalizing on social media trends to get desirable, ultra-cheap clothing made and into customers’ hands in a m ... Show More
22m 54s
Mar 2018
Nike vs Adidas - The Defectors | 6
<p>The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outpe ... Show More
19m 20s
Oct 2021
Fast Fashion | Stitch by Stitch | 2
<p>It’s 1974 and Amancio Ortega, determined to break the cycle of poverty he experienced growing up in Spain, uses his background in retail and manufacturing to found future fast fashion giant Zara. </p><p>Meanwhile, Topshop is born as a small section in the basement o ... Show More
24m 25s
Oct 2023
Why I Will Always Love the Patagonia Brand - Alex Chrisman // Alta Co
Like the Patagonia brand, there are many brands doing brand marketing right. But like Rivian, some brands hurt their products through poor brand marketing. What are the odds that your company is doing brand marketing correctly? Which brands can you model? Listen to Alex Chrisman, ... Show More
18m 42s
Oct 2021
Fast Fashion | Clothes Call | 3
<p>It’s 2010, and a series of deadly tragedies at factories in Bangladesh paint H&M and the fast fashion industry in a negative light. In response, the company doubles down on sustainability, launching a new eco-friendly line.</p><p>Meanwhile, Forever 21 goes to court over co ... Show More
29m 7s
Apr 2022
95: Ciao! From Italy with Maria Gangemi
Lexi's FAVORITE shoes come from talented designer Maria Gangemi, this week's guest. Learn Maria's best business tips, how she gets through challenges, and what excites her most about her booming business of Italian luxuries! As a young girl growing up in Sicily, Maria Gangemi was ... Show More
48m 23s