Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona.
In this episode from the archives, Adrienne's got the lowdown on why so many companies miss the mark with their buyer pers ... Show More
Yesterday
How Brands Can Break Through in the Age of AI with Kelly Cheng, CMO at Goldcast | Ep 431
Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop. In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. Wh ... Show More
51m 40s
Jul 3
The Formula for Standing Out in the Age of Infinite Content, with Debbie Millman & Christina Bottis | Ep. 430
When AI can spit out infinite content for free, is yelling into the void actually a losing game? In this LIVE panel, Daniel sits down with two experienced Marketers with strong opinions about what to do. Debbie Millman is a designer, author, and educator who founded the world's f ... Show More
41m 24s
Sep 2020
How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini
<p>This episode is the series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I had with Erika Nardini, the ... Show More
15m 13s
Nov 2020
How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini
<p>This episode is the series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I had with E ... Show More
15m 14s
Mar 2024
How To Find Your First Customers
You've built a product, but how do you take it to market? And who even wants it? To answer that, we've set up a unique call between an entrepreneur and an expert. Birna Dröfn Birgisdóttir built a brainstorming tool called Bulby, and is now ready to take it to market — but isn't s ... Show More
34m 3s
Jul 2025
How to Use a Personal Brand for Exposure, Leads, and Sales
<p>Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and dri ... Show More
47m 13s
Sep 2025
Smarter Marketing with Better Insights
What’s the key to turning research into lasting brand growth? In this episode of the DMI podcast, host Will Francis speaks with Heather O’Shea, Chief Research Officer at Alter Agents. With a career spanning Snapchat, Twitter, and Kantar, Heather shares her expertise on consum ... Show More
53m 10s
Apr 2022
Infusing Storytelling Into Marketing -- Adriana Gil Miner // Iterable
<p>Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Often, marketers try to keep the art and science aspects of marketing separate. However, marketers who only acknowledge one or the other are missing out on the potential of organicall ... Show More
15m 4s
<p>Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley.</p><p> </p><p> </p><p><strong>Guest</strong>:<strong> </strong><a href="https://annhandley.com ... Show More
