Katy Millkman’s journey into behavior change strategies began with a desire to understand the internal barriers to change. She delved into research and discovered the importance of recognizing obstacles and the strategic approaches to overcoming them. Her insights highlight the significance of enjoying the pursuit of goals, emphasizing the need for tailored strategies rather than a one-size-fits-all approach. Through her relatable and engaging approach, Katy inspires individuals to embrace flexibility and resilience in their pursuit of personal growth and behavioral transformation.
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