logo
episode-header-image
Dec 2023
38m 58s

Amazing New Ideas + Joey Bidner (Episode...

Chris Schaeffer, Certified Google Ads Specialist
About this episode
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/HGAe5gQZoS4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 ... Show More
Up next
Nov 24
Answering PPC Questions from Subscribers (Episode 489)
<p>Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads ... Show More
34m 7s
Nov 17
PPC Basics - How to Pick The Best Keywords (Episode 488)
<p>This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!</p><p>Try Opteo for free for 28 da ... Show More
32m 13s
Nov 10
PPC Basics - Building Your First Campaign (Episode 487)
<p>This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.</p><p>T ... Show More
32m 25s
Recommended Episodes
Nov 2021
Want Better Google Ads? Be Good. (And Spend a Lot.)
<p>Your Google ads just got a lot better — as long as you&#39;ve got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can&#39;t believe we&#39;re going to ... Show More
11m 47s
Feb 2022
Will This Emoji — 😈 — Hurt Your SEO?
<p>Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google&#39;s newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads.</p><p><br></p><p><strong>Go Premium!</strong> ... Show More
11m 39s
Feb 2021
The Search Begins
Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ... Show More
41m 20s
Jan 2022
(1)
<p><span>Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Accelerated Mobile Pages from your web site. A case study on one of TikTok&#39;s most successful advertisers.</span></p><p><br>< ... Show More
10m 51s
Apr 2024
SEO Is Dead… 5 Ways To Save Your Business In 2024
Ep. 216 Is Google search traffic in decline? Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's ... Show More
42m 29s
Nov 2021
Why Does This 20-Second YouTube Video Have 200M Views?
<p>Batten down the hatches — a new Google update is rolling out. Snapchat has some new toys for media buyers. Facebook totally isn&#39;t doing anything shady with its new security feature. YouTube community building may get easier. A big Instagram frustration has been fixed.</p>< ... Show More
10m 6s
Apr 2022
The Performance Max Bug That Google Isn't Talking About
<p><span>Why are Google&#39;s Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don&#39;t copy any other creators. Instagram today: Here are some templates you can use to copy other creators.... Bezos unthrones the Walmart Gree ... Show More
14m 23s
Feb 2022
How Will Spotify's Downward Spiral End?
<p>Today is Monday, February 7, and we're looking at Spotify vs. Apple Music.</p><p>Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App.&nbsp;<a href="https://wondery.app.link/bwdaily" rel="noopener ... Show More
3m 56s
Dec 2021
The Facebook + TikTok 'Partnership'. God Help Us All.
<p><span>TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform.</span></p><p><br></p><p><strong>Go Premium!</strong><span> No ads, more storie ... Show More
7m 30s
Mar 2022
Yelp’s 100 Million Stale Reviews
<p><span>Almost half of Yelp&#39;s reviews are outdated... Google and Meta&#39;s &#34;Jedi Blue&#34; ad deal is under scrutiny in Europe... How Google plans to surface more short-form video in search results... Is your brand ready to build its own AR game? Twitter is making it ea ... Show More
7m 22s
Listen to millions of songs and podcasts on Anghami