In the 1920s, Christmas was becoming a big deal. Christmas was becoming highly commercialized, and the Santa Claus that we know today was being established.
It was during this time one man saw an opportunity. He was able to fill a gap in the market and in answering the letters that children sent to Santa.
It was an incredible success, it was incredibly popular, and it was ultimately a giant scam.
Learn more about John Duval Gluk and the Santa Claus Association on this episode of Everything Everywhere Daily.
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