For a long time, conventional wisdom ruled that companies should avoid reselling their own products in used condition. There’s the threat of cannibalization, marketing confusion, and tricky logistics that can erase margins. But more name-brand retailers are jumping into resale, says Wharton marketing professor Tom Robertson. Thanks in part to Gen Z with its ... Show More
Aug 26
The Kinds of Humor That Help Leaders Build Trust
Leading an organization is a serious job, but Adam Christing argues that humor is a shortcut to building trust at an organization - and without it, you might be missing out on an important leadership tool. Christing is a comedian, speaker and author and he walks through five main ... Show More
30m 27s
Aug 19
How to Bring More Rigor to Your Long-Term Thinking
Amid great economic, political, and technological change, it can feel impossible to predict what might happen next. Nick Foster, a futurist and designer who has worked at Google X, Sony, and elsewhere, says that most of us struggle because we tend to fall into one pattern of thin ... Show More
32m 1s
Nov 2023
20Sales: Five Lessons Scaling Snowflake to $1BN ARR, Why Customer Success is BS and Should Be Removed, Why All Sales Reps Should Do Eight Calls Per Week & Why You Should Hire a Head of Sales Sooner Th
Chris Degnan serves as Snowflake’s Chief Revenue Officer and has been with the company since 2013. Starting as employee #13 and Sales employee #1, Chris built a go-to-market strategy from the ground up, driving sustained high growth and global reach. Under his sales leadership, S ... Show More
57m 47s
Apr 2023
20Sales: Why You Should Never Hire a VP Sales First, How To Create Urgency in a Sales Process, How to Do Traditional Outbound 10x Better, Why Revenue Doesn't Matter with Your First Customers | Mark Go
Mark Goldberger is Head of Enterprise Sales at Ramp, the fastest-growing corporate card and bill payment software in America, and recently named Most Innovative Company in North America by Fast Company. Prior to joining Ramp, Mark was the first enterprise rep at TripActions (now ... Show More
49m 6s
Nov 2021
#674: How important is the customer experience when it comes to sales? with Kris Rudeegraap, Sendoso
A business is made or slayed along the customer journey. Think US Airways. Blockbuster. When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on. The competitive ... Show More
11m 7s
Nov 2023
The Risks of Rebranding
Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ... Show More
10m 59s
Aug 2022
The Debrief: Department Stores Make a Comeback
After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms. Background: The wholesale model, while offering exposure and some upfront revenue, did not always have the best terms for vendors. Department store ... Show More
22m 54s
Jun 2024
491 Lean Marketing by Allan Dib
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. ... Show More
1h 25m