For a long time, conventional wisdom ruled that companies should avoid reselling their own products in used condition. There’s the threat of cannibalization, marketing confusion, and tricky logistics that can erase margins. But more name-brand retailers are jumping into resale, says Wharton marketing professor Tom Robertson. Thanks in part to Gen Z with its ... Show More
Jun 2025
The Promises, Pitfalls, and Trade-offs of the Circular Economy
Most businesses are built on a linear model: take, make, and discard. But that norm is reaching its limits, and leaders are under pressure to find smarter, more sustainable ways to operate. Weslynne Ashton is a systems scientist and professor at the Illinois Institute of Technolo ... Show More
20m 36s
Nov 2023
The Risks of Rebranding
Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ... Show More
10m 59s
<p>Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal.</p><p> </p><ul><li><strong>SOURCES:</strong><ul><li><a href="https://tigergroup.com/portfolio-items/bradley-w-snyder/">Bradley Snyder,</a> executive m ... Show More
<p><em>After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms.</em></p> <p> </p> <p>Background:</p> <p> </p> <p>The wholesale model, while offering exposure and some upfront revenue, did not always have the b ... Show More
