Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the ... Show More
Nov 12
PR in the Age of GEO: How to Make Sure AI Gets Your Story Right
<p>You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.</p><p>GEO, or <em>Generative Engine Optimization</em>, is not another passing b ... Show More
35m 4s
May 2023
Meet the media insider who makes Succession feel real
Succession — the HBO drama about a Murdoch-ish family of media moguls — feels authentic thanks, in part, to consultant Merissa Marr. Marr covered the Murdochs and other media titans for years at The Wall Street Journal, and she’s worked with the creative team behind Succession si ... Show More
32m 8s
Jan 2025
22. How to Answer: "Describe a situation when the person you were trying to help was disgruntled or upset about the situation, how did you handle it?"
This podcast episode focuses on effectively answering the behavioral interview question, "Describe a situation when the person you were trying to help was disgruntled or upset about the situation, how did you handle it?" Host Frank DeMaio emphasizes the importance of showcasing y ... Show More
6m 43s