logo
episode-header-image
Aug 2019
53m 49s

310: Work, Culture, and Experimentation ...

Brian Lovin, Marshall Bock
About this episode

In today's episode we catch up with Skyler Balbus, the Director of Product Design at Postlight. We dig into what it means to build products within the agency model, the decision to move from working in-house to working with clients, and how to build a culture where designers can experiment freely. Skyler also shares her ideas for how to build a strong design culture within an agency, tips for junior designers in the hiring process, and ways to build effective feedback loops within an organization. This, plus our weekly followup, news, and cool things!


Follow-up:

  • We're trying a new experiment: ask your questions for us on GitHub by opening a new issue. These issues will allow us to reply directly, keep a public backlog, and let the questions and answers be more readily searchable on Google!
    • You can create a GitHub account for free, in just a few minutes, in case you want to make a fake account for an anonymous question.

News:

  • Brian made a Figma plugin, Responsify, to quickly test your designs across multiple device sizes.
  • He also made Dominant Color Toolkit, a plugin to generate a palette from an image to automatically populate your designs.

Interview:

  • Today we caught up with Skyler Balbus, the Director of Product Design at Postlight in New York.
    • Skyler shared the process of building the Audubon Society's mobile app, which included deep research that took the team into the field to birdwatch.
    • Postlight's work with Village Voice demonstrated the way designers can build deep ownership in the work, despite not being in-house.
    • Postlight has an interesting side channel, Labs, where the team experiments with small, quirky, and interesting technologies.
      • GIF Battle was the team's first Labs project.
      • Mercury is a tool to extract meaningful content from the chaos of web pages.
      • Fyre Ipsum is lipsum, but from the Fire Festival pitch deck.
      • Tinysheet is a mobile-first spreadsheet.
  • You can find Skyler on Twitter for all the Tweets.

One Cool Thing:

  • Skyler shared a video game by Crows Crows Crows, creators of Accounting+ and The Stanley Parable, called The Club. The website's design is 1995 incarnate and is worth checking out. Skyler also snuck in an extra cool thing with Bubsy 3D, a game to explore the art of James Turrell.
  • Marshall shared Mindhunter which recently entered its second season on Netflix. It's a show about the creation of the Behavioral Science Unit at the FBI, which led to the creation and understanding of the term "serial killer."
  • Brian shared a GitHub repository called awesome-mac in which the community has compiled a master list of apps for macOS.

Design Details on the Web:


BYEEEEE!

Up next
Nov 2023
464: AI Grab Bag
This week, we talk about Open AI's GPTs-as-apps strategy, FigJam's AI tools, and our dreams for a future Jarvis-like experience.The Sidebar:The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to bonus conten ... Show More
34m 27s
Oct 2023
463: Design Medley, Vol. 1
This week, we talk about the delicate art of using animation in interface design, how to use button sizes, and managing margins in type styles.The Sidebar:The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access ... Show More
34m 13s
Sep 2023
462: Refactoring a Design System
This week, Marshall breaks down his process, tips, and tricks to redesign a design system in Figma.The Sidebar:The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to bonus content going forward! Sign up at p ... Show More
47m 33s
Recommended Episodes
May 2022
Episode 240: Designing for Play & Delight with Richard Ward
Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design ins ... Show More
37m 32s
Jun 2023
Robert Brunner: The design giant who hired Jony Ive
Show notes: https://designbetterpodcast.com/p/robert-brunner-where-art-and-commerce Our guest today, Robert Brunner, once joked that his tombstone will say: “Here lies the guy who hired Jonathan Ive.” But there’s much more to Robert than that. He did indeed build out the industri ... Show More
53m 18s
Mar 2023
Episode 264: Ecommerce Branding with Abbey McGrew
What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging ... Show More
40m 17s
Jul 2022
Episode 243: Orchestrating Customer Experience with Gene Lee
What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice o ... Show More
42m 31s
Feb 2023
Episode 260: Managing the Design Process with Paul Boag
There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakehold ... Show More
1 h
Jan 2020
Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite ... Show More
42m 25s
Dec 2021
Episode 228: Design Advisory with Brian Lovin
Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to ... Show More
38m 45s
Nov 2020
Episode 195: Minimalist Design with Brian Gardner
Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist design ... Show More
37m 50s
Jan 2021
Episode 204: Cross-Device Experiences with Cheryl Platz
As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX fra ... Show More
52m 3s
May 2024
Episode 282: Human Connection in Products with Evelyn Gosnell
What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI pr ... Show More
27m 16s