Jia Jiang dreamed of being the next Bill Gates... but an entrepreneur needs the courage and confidence to ask for help. Jia was terrified of rejection - so couldn't fulfil his ambitions. That is, until he decided to beat his fear by seeking out rejection after rejection for a full 100 days.
Many of us share Jia's nervousness about appearing vulnerable and needy, but the science suggests that we and the people around us would be happier if we asked them for help more often.
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