logo
episode-header-image
Oct 2023
8m 16s

48. How To Create A Strategic Content Ca...

Shanté Gorman, Mentor for Social Media Managers
About this episode

Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic content calendar for clients, and today, I'm spilling the secrets!

In this episode, I break down my straightforward 10-step process for designing impactful content calendars that will have you creating content calendars with confidence. We will also dive into the importance of starting with an overall strategy and making sure your content calendar aligns with your clients goals. Trust me, these insights are pure gold!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode48

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community48

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi48

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients48

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop48

Let’s be Instagram friends: @sugarpunchmarketing

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Up next
Aug 5
103. Social Media Manager Starter Kit: Everything You Need to Get Started
If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important.You're not unprofessional. You just don't hav ... Show More
8m 14s
Jul 29
102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates
Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your RatesIf opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.In this episode, Shanté breaks down the very real difference between burnout and a broken ... Show More
8m 16s
Jul 22
101. How I’d Start as a Social Media Manager in 2025 (With $0 Budget)
Starting From Scratch? Here's How to Become a Social Media Manager in 2025 (Without Spending a Dime)If you’ve been dreaming about becoming a social media manager but feel stuck because your budget’s at $0… this one’s for you.In this episode, Shanté walks you through exactly how s ... Show More
7m 53s
Recommended Episodes
Jun 2024
Grow Organically on Social Media and Create Content that Sells with Jocelyn Freeman
Ready to organically grow and sell from social media? Jocelyn Freeman is here breaking down how she and her husband Aaron have built their Instagram from scratch to now over 675K and counting all by focusing on a few simple content strategies. Jocelyn shares tips to create qualit ... Show More
56m 26s
Apr 2024
581. Social Media Doesn't Have To Suck! Here's How
Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather ... Show More
31m 13s
Nov 2021
TikTok Strategy: A Proven Growth Plan
Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works? To learn a four-step method for creating TikTok content that will help you achieve your business goals, I interview Jackson Zaccaria.Sponsor: Visit ManyChat.com/sme for ... Show More
48m 24s
Jan 2024
#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations
Grab the freebie for this episode by heading here! Tips, tools, and strategies for building the most engaged online community. When you're building your online business, you have such a special opportunity to connect with your community on a personal level. I truly can't tell you ... Show More
40m 54s
Nov 2022
Réussir à toucher ses clients sur les réseaux sociaux | #Leçon150
Vous êtes entrepreneur, indépendant ou en profession libérale et vous appréciez le format de ces leçons ? Je mets mon expérience à votre service dans un format plus approfondi ici : http://demian.education/. Aujourd’hui dans cette leçon du podcast, j’ai eu le plaisir de répondre ... Show More
24m 44s
Jan 2024
Social Content Strategy: How to Build a Loyal and Profitable Audience
Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? To explore a social content strategy, I interview Allie Mason.Guest: Allie Mason | Show Notes: socialmediaexaminer.com/598Review our show on Apple Podcasts.See ... Show More
44m 54s
Apr 2019
Build a Massive Social Following in 30 Days with Brendan Kane + Ask Shannah
It’s no secret, we all have dreams of being the next great social media influencer, and why not, they’re making serious bank. So what does it take to be an influencer and put a few more bucks in your bank account?Our podcast guest, Brendan Kane, is recently known for gaining one ... Show More
39m 58s
Dec 2023
Best of Follower/Audience Growth
Hey there, and welcome to our Best of Series!! During this series, we will cover the best episodes from 2023 that touch on some of our most popular and in-demand topics. In this episode, I’m sharing some of my best advice and strategies for follower/audience growth in the online ... Show More
30m 32s