Greg Foot gets queasy in the name of science as he investigates the range of products promising to help with motion sickness.
Do the pills, wristbands or breathing techniques which claim to stop you from feeling sick on planes, trains and automobiles actually work?
To find out, Greg heads to Professor John Golding's laboratory at the University of Westminster where a spinning chair is used to induce symptoms of motion sickness.
Why don't scientifically-proven treatments always work for everyone?
If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807
Sliced Bread is a BBC Audio North production for Radio 4 and BBC Sounds.
PRESENTER: Greg Foot PRODUCER: Jon Douglas