“Speaking as myself, as a consumer, if I’m hearing the ad multiple times, but it’s not the same every time, that goes a long way in enhancing the overall experience.”
In today’s episode of The Podcast Advertising Playbook, our host Heather Osgood is joined by Shasta Cafarelli, Senior Vice President of Media Strategy at Tinuti. Shasta shares her insight on t ... Show More
Nov 19
Where Influencer Meets Audio
This week, host Heather Osgood sits down with Steve Rock, a leader in the influencer and creator marketing space, for a conversation that bridges two worlds advertisers often treat as separate: podcasting and influencer marketing. With deep experience across both industries, Stev ... Show More
46m 49s
Nov 5
From Ears to Eyes: How Video Is Reshaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Drengler, Head of Partnerships at Podscribe, to explore one of the hottest questions in the industry today: how video is changing podcast advertising. Together, they unpack what the data ... Show More
49m 38s
Oct 22
Driving Innovation in Podcast Advertising with Greg Glenday of Acast
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Greg Glenday, CEO of Acast, the world's largest independent podcast company. These two industry experts talk about growth, monetization and expansion, and how podcasts are leading the charge i ... Show More
34m 39s
Jun 2024
Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin
<p>#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive ... Show More
53m 50s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do!
YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).
If you n ... Show More
1h 3m
Jan 2024
990. Podcast Growth in 2024
<p dir="ltr" role="presentation"><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Want to grow your podcast in 2024? We've got you covered with some simple strategies very few ... Show More
35m 42s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Aug 2023
What’s Trending: Snoop Dog | OOH Advertising | Marketing Humor
Looking to add some humor to your marketing campaigns? In this episode, Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the poten ... Show More
18 m