logo
episode-header-image
Aug 2023
8m 59s

TikTok's NPC Ice Cream So Good Meme Expl...

Edward Sturm
About this episode

E38: Some TikTok Live streamers, like Pinkydoll, are making tens of thousands of dollars a month streaming themselves reacting to monetary gifts with canned responses, like a video game NPC.

The TikTok NPC trend gives a lot to learn. It shows just how big the market is and how much money there is out there. It also illustrates fundamental differences between video platforms like TikTok and YouTube.

The ice cream is indeed so good.

Up next
Yesterday
Google Is Feeding Ahrefs and Semrush Fake Rankings. Here's What to Trust Instead
E1201: Google is feeding Ahrefs, Semrush, Moz, and other SEO rank trackers incorrect search results. Websites appear to lose rankings overnight, even when Google Search Console shows stable rankings and traffic. Google's crackdown on AI companies scraping its search results is di ... Show More
12m 41s
Oct 17
9 SEO Strategies That Actually Work (Real Answers From Reddit)
E1200: What SEO strategies actually work? I found a Reddit thread asking SEO practitioners which strategies delivered real results. For episode 1,200 of The Edward Show, I break down nine strategies and explain how to use them for Google rankings, backlinks, leads, and AI search ... Show More
13m 57s
Oct 15
Nofollow Backlinks Do Boost Rankings (The Tests Google Doesn't Talk About)
E1198: Do nofollow backlinks boost Google rankings? I walk through findings from Rand Fishkin, Kyle Roof, and Joy Hawkins, plus an AI search study that challenges the idea that nofollow links have no SEO value. The practical takeaway: look beyond the link attribute. Pay attention ... Show More
10m 9s
Recommended Episodes
Dec 2023
NPC Streams! So Good! Mmm, So Good!
Earlier this year, TikTok livestreamers began mimicking lifeless "nonplayable characters," or NPCs, by repeating motions and phrases like in a video game. Then, people started paying them to keep doing it. Like the show? Help us out! Donate at https://wbur.org/podpower. Credits: ... Show More
33m 57s
Oct 2020
Using TikTok to Generate 15,000 Sales in One Day
<p>You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months. </p><p>For more on Peace Out Skincare and show notes: <a href="https://www.shopify.com/blog/peace-out-skingcare-tiktok">https://www.shopify.com/blog/peac ... Show More
37m 54s
Mar 2021
Charli D'amelio is selling out... (of Cold Brew)
Breaking down Charli D'Amelio (110M followers on TikTok) and her partnership with Dunkin' Donuts. What does this mean for the future of the Creator Economy? Will Corporations build Creators? or will Creators build Corporations? Watch the episode on YouTube: https://youtu.be/Sxh6K ... Show More
32m 1s
Jun 2024
TikTok Click Shock (06/27/24)
One man is getting millions of views on his videos by doing something extremely taboo every time he visits a restaurant...Plus, a 22 year old figured out a way to make money every time she goes to Disney World! Find out how in a brand new TikTok Click Shock!See omnystudio.com/lis ... Show More
7m 23s
Jan 2024
NPC
Non-Player Characters have come out to play! NPCs are infiltrating the airwaves, and the girls are interested in the overlap between the social media phenomenon and the transactional action that has origins in the cam space. Level up your kink with a review of a "Free Guy" parody ... Show More
34m 44s
Nov 2023
Taking Stock of TikTok Shop
<p>Many of you may have noticed an influx of ads on TikTok. Bridget Todd joins us to breakdown why that is, why it feels different than other platforms and why it matters.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p> 
47m 30s
Aug 2023
🤑 “Girl Math & Guy Math” — Girl Math’s financial savvy. Dunkin’s spiked coffee. UPS’ $170k salaries.
TikTok trend with 40M views? #GirlMath — So we’re looking at Girl Math, Guy Math, and the financial savviness hidden in those videos. Dunkin’s just launched spiked iced coffee in a can even though two alcohol companies already tried that and failed — So we found the one reason wh ... Show More
19m 24s
Aug 2023
the dystopian "NPC" TikTok trend is melting our brains
<p>I typically refrain from commenting on trending topics, but I found myself unable to resist discussing this particular one. An unusual (to say the least) TikTok trend has emerged, where users live-stream themselves portraying an “NPC”—essentially an automated “non-player chara ... Show More
34m 31s
Aug 2021
The Wildly Lucrative world of Ice Cream TikTok ft. Dylan Lemay
check out presspublish.shop to shop our first ever Press Publish Drop Type in "PODSQUAD" at checkout and see what happens... And check out Dylan Lemay on TikTok to follow along with this interview! Learn more about your ad choices. Visit megaphone.fm/adchoices 
19m 22s