How To Determine Newsworthiness -- Shama...

<p>Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails a ... Show More

<p>B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that ... Show More

<p>B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome ini ... Show More

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and inf ... Show More

The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking ... Show More

<p>Wish more people trusted your business? Looking for a content marketing model that helps establish trust? To discover how to combine three kinds of content to earn and sustain a trusted relationship in today’s marketplace, I interview Melanie Deziel.</p><p>&nbsp;</p><p>&nbsp;< ... Show More

<p>Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?</p><p>In this episode, I interview Seth Godin, one of the great thinkers of our era, a&nbsp;prolific blogger and the author of 18 books.&nbsp;</p><p>Sh ... Show More

<p>Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina.</p><p><br></p><p><br></p><p><strong>Guest</strong>:< ... Show More

On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More

<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More

<p>Here&#39;s one case where doing a marketing promotion can hurt you... Details emerge on Instagram&#39;s increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing.</p ... Show More

<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More

<p>Apple&#39;s aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com&#39;s Andrew Hutchinson about IDFA, the move to first-party data, and how we&#39;ll ... Show More