How do you measure things like brand and people?
(00:21) David Meier and Deidre Woollard discuss: - What the intangibles are and why we need to factor them in. - How Accenture has built a global empire by helping businesses advance. - If the Peloton and Lululemon collaboration will be a win for both brands.
(18:24) Kirsten Guerra and Mary Long explore the ... Show More
Aug 2023
Brand Awareness vs Affinity – Which Drives Brand Growth?
Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty. The debate has many names, and it’s clearly not going anywhere. But what if everyone’s right?
This week, Elena, Angela, and Rob are joined by SVP Brand Strategy Catrina McAuliffe to break down the pu ... Show More
26m 33s
Jun 2023
Long-Lasting Companies, Pandemic Monitoring & Deepfake Businesses
Episode 469: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk about companies that have lasted more than 100 years, business opportunities using deepfake technology, knowing your values, and one listener's question is answered.
Want to see more MFM? Subscribe to the MFM YouT ... Show More
1h 2m