logo
episode-header-image
Sep 2023
43m 3s

S04.EP13 - The Art of Consistency: Maste...

JUST BRANDING - BY JACOB CASS & MATT DAVIES
About this episode

Join us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust.

We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use.

Plus, we introduce the ground-breaking "Standards" tool transforming brand guidelines for the better.

This episode is a must-listen for all seeking branding excellence!

Up next
Jul 30
S06.E13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influentia ... Show More
1h 4m
Jul 28
S06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility. 
1h 4m
Jul 10
S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chas ... Show More
56m 41s
Recommended Episodes
Oct 2023
Master Branding With Jeffrey Perlman - The Brand Architect Of Zumba and @Mindvalley
Today on The Mindvalley Show, Unleash the power of branding with Jeffrey Perlman, the former Chief Marketing Officer of Zumba and a strategic advisor to Mindvalley. In this episode, Jeffrey explains the concept of deep branding and going beyond the superficial aspects of logos an ... Show More
40m 16s
Jul 2023
Building A Personal Brand
In this podcast episode, the team delve deep into the realm of personal branding and explore the crucial aspects of establishing a trustworthy online presence. We explore how personal branding builds trust, unlocking SEO secrets for your brand, understanding SSI scores, choosing ... Show More
19m 11s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
18m 41s
Jan 2023
5 ways to keep your brand relevant
Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons f ... Show More
36m 30s
May 2023
What’s Your Personal Brand? Is Brand Building Worth it?
Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand?  And, why do we still struggle to understand the value of brands given all the data we swim in?  Hosted on Acast. ... Show More
41m 2s
Mar 2024
287: Why your personal brand matters
Femke and Charli delve into the concept of personal branding. They discuss whether personal branding requires strategic planning and the level of intentionality one should have regarding their personal brand. Femke and Charli explore the distinction between personal and company b ... Show More
25m 52s
Jan 2022
368 Culture Built My Brand by Mark Miller
Culture Built My Brand: The Secret to Winning More Customers Through Company Culture by Mark Miller and Ted Vaughn About the Book: Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee performance, mediocre outcome ... Show More
1h 14m
Aug 2023
Brand Awareness vs Affinity – Which Drives Brand Growth?
Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty. The debate has many names, and it’s clearly not going anywhere. But what if everyone’s right? This week, Elena, Angela, and Rob are joined by SVP Brand Strategy Catrina McAuliffe to break down the pu ... Show More
26m 33s
May 2023
Personal Branding For Graphic Designers - How-to Create & Rock One!
Your Personal brand as a Graphic Designer is like a fingerprint that sets you apart in the crazily competitive Graphic Design industry. We used to think that personal branding was nothing more than a buzzword - but the truth is, developing a strong personal brand can be a game-ch ... Show More
54m 7s