Aug 20

1134 – Why Your Marketing Isn’t Working: It’s Probably Not a Marketing Problem

What's really holding your business back? The 8-point SCHRAMKO framework fixes structural issues, letting you scale smarter and grow without burnout.

13m 32s

Aug 7

1133 – What I Wish I Knew About Client Results Before I Became Irreplaceable

AI isn’t replacing consultants. It’s replacing inefficiency. The real win is using consulting methodology, diagnostics, and automation to scale.

19m 27s

Jul 30

1132 – Five Surprising Qualities of Genuinely Good Human Beings

Ever ask yourself, Am I a good person? What if trying to prove our goodness causes more harm than help? James and guest Jaemin Frazer explore.

57m 57s

Dec 2023

EP 343: 4 Things Learned From Millions of Facebook Ad Spend

In this episode, I delve into four crucial lessons gleaned from managing millions of dollars of Facebook advertising spend. These insights could be pivotal to transforming your approach on how you run ads. Tune in to uncover these game-changing strategies and ensure you're not mi ... Show More

9m 25s

May 2021

8 Tips For Building Effective Podcast Ad Campaigns

Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips for building effective podcast ad campaigns that you can include in yours to improve your results and drive more sales. Want to work with us? Contact info@true ... Show More

12m 55s

May 2021

133 - Brand Strategy and Advertising — with Tim Maleeny

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients.For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking.But advertis ... Show More

1h 26m

May 2024

Nerd Alert: The Three Dimensions of Effectiveness

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob revisit the traditional ... Show More

14m 24s

Mar 2024

Active or Passive Marketing: Which Strategy Works Best for You?

In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and expert insights, Kelly highlights the ... Show More

34m 46s

Feb 2024

EP 353: 7 Super Bowl Ad Strategies For Facebook Ads

In this episode, I'm sharing 7 Super Bowl Ad strategies that you can use for your Facebook and Instagram Ads without a large budget. I condensed all of the great Super Bowl Ads into 7 different strategies that advertisers can use and am excited to share them with you today. Websi ... Show More

22m 7s

1032 – Stop Wasting Ad Money: Which Ad S...