Whether large or small, most companies and organizations engage with their target audiences on social media channels such as Facebook, Instagram, LinkedIn, YouTube and others. But what about podcasts? Many companies and organizations have stayed away from hosting their own podcast despite the numbers. For example, the number of podcast listeners in the US has doubled in the last 10 years. According to Influencer Marketing Hub, 62% of American consumers listen to podcasts. Cody Watson is the Director of Marketing at the Raymond A. Mason School of Business at William & Mary. Before joining the Mason school, he worked in the ad agency space. He says companies should consider hosting their own podcasts, because doing so can create solid relationships with customers and prospective customers.
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