Joelle Mertzel is the president of Kitchen Concepts Unlimited, and the self-declared "national advocate for countertop butter." What's that last part about? It's her way of drawing more attention and expanding her marketplace — and it's working. Today, she explains the benefits of creating a cause... instead of just selling a product.
Oct 2024
Starting a Business That Aligns With Your Passions
Bonnie Mauldin has been hustling since she was a kid. At eight years old, she was knocking on doors offering to shovel driveways. After graduation, she entered the medical field, but quickly discovered it was not for her. Now, Bonnie owns two successful businesses, The Mauldin Gr ... Show More
32m 47s
Sep 2024
Father of Biohacking with Dave Asprey
Welcome everyone to the "Entrepreneur Show", as we have special guest, Dave Asprey, who is known as the father of biohacking and is famous for creating bulletproof coffee and hosting the Bulletproof Radio show, which has now been renamed as the Human Upgrade Podcast. He has made ... Show More
41m 13s
May 2020
How Marketers Can Drive Social Change and Profits
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ... Show More
25m 47s
Apr 2022
How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas
<p>We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world ... Show More
39m 48s
Feb 2023
Sales Pitch or Salesperson
<p>What's more important? The sales pitch or the sales person?</p><p>Last weekend, my daughter was trying to sell bracelets, but was failing miserably.</p><p>We tweaked her pitch, and she started converting immediately.</p><p>As a salesperson, she kept getting better and bet ... Show More
9m 12s
Jan 2025
Assimilating A "Hero Product" Into A Creative Brand Campaign
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consu ... Show More
14m 47s