Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.
Jul 28
The Skin Care Brand That Refused To Compromise for 30 Years
Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on ... Show More
39m 6s
Jul 23
Branding for the AI Era: How Herman Scheer Designs Products That Stand Out in a Crowded Digital World
In a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur’s last line of defense. By rooting messaging in human truth and optimizing copy for AI search tools, he reveals how mode ... Show More
32m 16s
Aug 2024
Master the Art of Going Viral On Social Media!
<p>Want to make your content go viral and reach millions? Discover the secrets of virality and learn how to capture attention, engage your audience, and boost your social media presence with Cayla Craft.</p><p>In this dynamic episode, I dive into the world of viral content creati ... Show More
17m 20s
Jan 2025
Assimilating A "Hero Product" Into A Creative Brand Campaign
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consu ... Show More
14m 47s