If you've been following the Rework podcast, you're undoubtedly acquainted with the concept of Shape Up, a cornerstone of 37signals' approach to product development. In this episode, we delve into a core component of Shape Up: the delicate art of crafting a pitch. Join Rework host Kimberly Rhodes as she sits down with 37signals founders, Jason Fried and Da ... Show More
Jul 29
What's the worst that could happen?
Many entrepreneurs spend more time worrying about what could go wrong than actually finding out. In this episode, Jason Fried and David Heinemeier Hansson detail how 37signals approaches experimentation, why lowering the stakes on most decisions leads to better ones, and how lett ... Show More
25m 38s
Mar 2025
A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)
Ryan Singer is one of the earliest employees and the former Head of Strategy at 37signals (the makers of Basecamp), where he spent nearly two decades refining a product development approach that helped the company build super-successful products with small teams. Based on these l ... Show More
1h 45m
Oct 2025
585 – Crafting Your Sales Pitch
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuas ... Show More
18m 56s
Apr 2025
Small Business Bytes: How to Pitch Your Business Like a Pro
Your pitch is more than just words – it’s your first impression, your story, and your chance to stand out. But how do you pack all that into just 60 seconds or less?
In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez walks you through how to c ... Show More
7m 43s
Jun 2022
Creating Startup Ideas (Classic)
In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer. And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Qu ... Show More
12m 18s
May 2024
#360 - Teardown: 2 Swipe-Worthy Sales Templates
In this episode, Jack and Jeremy delve into dissecting various email pitches, examining their effectiveness, and suggesting improvements from the subject line down to the call to action. Join them to learn how to craft compelling cold emails that get noticed and generate results. ... Show More
20m 43s
May 2021
How to Build Your Pitch Deck to Raise Money in 13 Slides with Brandon White
Brandon C. White is an entrepreneur with two exists (so far), angel investor, former VC and management in marketing at AOL. Current host of Build a Business Success Secrets Podcast. Top 3 Value Bombs: 1. When you pitch, make sure that your story is concise and easy to understand ... Show More
29m 47s