Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.
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Show Notes:
(0:00) Intro
(2:14) How to build charisma
(6:35) The 4 criteria of a great idea (jumpcut)
(8:48) Make it personal
(14:45) Mastering the hook
(17:29) Metrics
(18:52) The first frame
(21:09) Foreshadowing
(22:37) Storytelling in one word is “change”
(25:06) The But & Therefore Rule
(27:21) Building the stakes
(30:43) Craft the close
(32:14) Steal like an artist
(33:52) Figure out who's watching
(36:46) Study the channel for outliers
(39:28) Where is the puck going?
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Links:
• Jenny Hoyos YouTube - https://www.youtube.com/@JennyHoyosLOL
• Charisma on Command - https://www.youtube.com/@Charismaoncommand
• Miss Excel - https://www.miss-excel.com/
• Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU
• Steal Like An Artist - https://austinkleon.com/steal/
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano