Utilizing data to drive smart business o...

Carolyn Clark, Vice President of Employee Experience Strategy at Simpplr, discusses AI in employee engagement. Forward-thinking businesses recognize internal communications as a key strategic asset, acknowledging its role in fostering retention, revenue growth, and heightened pro ... Show More

Carolyn Clark, Vice President of Employee Experience Strategy at Simpplr, discusses AI in employee engagement. Using AI, companies can efficiently analyze vast amounts of data, anticipate employee needs, and deliver tailored experiences. This contrasts with manual engagement effo ... Show More

Christina Duarte, Group Manager of Sales Learning Operations at Intuit, delves into data-driven learning and development. When building learning programs, it's pivotal to rely on pre-training data rather than impulsive decisions. Assessing current team performance and identifying ... Show More

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ... Show More

<p>Every day we make decisions. Some are as simple as deciding when to leave for work in order to beat traffic or what to eat for breakfast. Others bear much greater importance, such as what new products to launch or what new markets to tackle. Analytics plays an important role i ... Show More

<p>Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large languag ... Show More

Data can be a confusing topic for most people, but what about when it has to do with your business? How is your business using data? Are you even using data at all? Dr. John Johnson, expert witness, professor, and founder of Edgeworth Economics and Edgeworth Analytics argues for ... Show More

<p>Today’s digital economy is more competitive than ever, and making smart data decisions can be what sets the leaders apart from the rest of the field. With new technologies now democratizing data at an accelerated pace, how can companies ensure that their data strategy is helpi ... Show More

<p>This is Part 1 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics.</p> <p>On this episode, Michelle and Cindi discuss how data can turn marketing from a regretful expense to a worthwhile investment, the benefits ... Show More

<p>This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics.</p> <p>In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transfor ... Show More

<p><span style="font-weight: 400;">Every business likes to claim that it is "data-driven" or at least "data-informed," but too often, that's not the way things actually work. Data is relegated to an IT function, siloed and, in some cases, boils down to simply producing more repor ... Show More

<p>In this podcast episode, Avery talks with Akshay Swaminathan, co-author of the book &#39;Winning with Data Science: A Handbook for Business Leaders.</p> <p>They discuss the vague terms often thrown around in the data science industry and underline the importance of understandi ... Show More

<p>Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. T ... Show More