Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Using data to drive smart business outcomes within the framework of data clean rooms involves collaborating with partners' data without sharing the actual data itself. For instance, companies can analyze consumer behavior, optimize marketing strategies, and measure the impact of advertising campaigns using combined datasets, all while safeguarding data privacy and security. Today, Matt and Matthew discuss utilizing data to drive smart business outcomes.
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