Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.
In this episode we discuss:
[03:26] How an accidental London agency experience led to passion.
[09:39] Various ad types: takeovers, self-service, niche.
[14:42] See results for any budget, but consider product value.
[18:02] Lead time determines if it's too late for Black Friday.
[24:23] Getting organised with Notion
[26:08] Using Meta Blueprint as a free resource.
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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy