We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of m ... Show More
Yesterday
The Matriarchy Would Never Shut Down Your Critical Thinking
Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from no to yes, and he did it because he kept getting talked into buying things he did not want and wanted to know how it was ... Show More
56m 2s
Oct 1
The Matriarchy Would Never Assume You Are The Safety Net
When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’.I was actively looking for my own coach in the summer of 2010, when my twins were about 6 months old, and I was trying to work out how to move a more traditional boots-on-the- ... Show More
56m 18s
Jun 2025
698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or yo ... Show More
21m 11s
Jul 2024
How to Not Screw Up Pricing For Your Startup
<p>Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) ... Show More
25m 4s
May 2024
144: Q&A Episode - Coaching Call Q&A: How do you set your prices, raise prices, and book at those new prices?
<p>Have you struggled with setting up pricing for your business? Maybe you’re new and wondering where to start or you’ve been in it awhile and want to raise your prices. This episode is for you. In today’s episode I’ve got something brand new for you. I am back with not just a Q& ... Show More
35m 5s