logo
episode-header-image
Jul 2023
40m 42s

How Ogilvy's "bystander" strategy impact...

Fergus O’Carroll
About this episode
Ogilvy London's powerful "Have a Word" campaign, short listed for an APG Award this year, peels back the male psyche to map out a new territory in violence prevention. We're joined by Behavioral Strategist, Tara Austin and Planning Director, Bianca Novaes. 
Up next
Jul 23
Live from Minneapolis at Carmichael Lynch
A live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and more recent work including Subaru and Walmart. Fallon, Carmichael and Colle McVoy join me live at the roundta ... Show More
59m 5s
Jul 20
AI ads are good enough. And that's the problem
Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delic ... Show More
30m 21s
Jul 9
On the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve
We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series. 
45m 42s
Recommended Episodes
Nov 2018
Sisterhood Is Power
Women will be a stronger force against sexism and racism at work if we know and trust each other. We talk through best practices for listening to, learning about, and advocating for women who are different from us. Guests: Tina Opie and Verónica Rabelo. Our theme music is Matt Hi ... Show More
51m 48s
Jan 2024
How to outsmart bias at work
Have you ever felt like something about your identity was getting in the way of your success? This week, a listener needs help pushing through the resistance she’s facing as a woman navigating a male-dominated workplace. Anne and Frances discuss what you can do when someone else’ ... Show More
35m 27s
Mar 2021
ICYMI - Violence Against Women
Trevor dives into a global conversation about the overwhelming prevalence of men's violence against women and the urgent need for all men to step up and take responsibility for it. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/liste ... Show More
10m 24s
Nov 2021
How are women uniting against gender based violence?
Gender based violence is a problem around the world. And Africa is no exception. For years, women across the continent have been raising their voices and demanding change. On Thursday, many of them will join women around the world for ’16 days of activism against gender based vio ... Show More
13m 35s
Oct 2020
Sexism
Are you experiencing gender bias at work? Dan and Alison answer your questions with the help of Katie Coffman, a professor at Harvard Business School. They talk through what to do when you are held to a higher standard as a female manager, you’ve been promoted but a male deputy h ... Show More
34m 57s
Dec 2019
When You Work in a Male-Dominated Industry
For women in male-dominated fields like engineering, there are lots of stressors, both subtle and overt. As a result, many end up leaving the field altogether. But the ones who stay develop strategies to survive and to even challenge the status quo. Guests: Jessica Townsend, Ana, ... Show More
56m 21s
Dec 2014
Mothers of Jihadists
An international NGO, Women without Borders, based in Vienna, with years of experience working in the field of counter terrorism, is pioneering a strategy of using mothers of Jihadist fighters and supporters to help counter the radicalisation of young men and women. 
23m 32s
Apr 2020
Making the Most of This Mess
A behavioral scientist gives advice on how to better muddle through working from home during the crisis. She also points out the long-lasting positive changes in women’s personal and professional lives that may come from having to reset expectations and boundaries right now. Gues ... Show More
30m 8s