Ahead of the 2023 Women's World Cup in New Zealand and Australia, we look at the business case for growing the sport.
Investment in women's football is increasing, in line with greater confidence in its popularity, and higher expectations from players and fans.
We ask where the commercial opportunities lie, how much money is coming into the game, and what does the future hold at such a pivotal moment?
Presenter and producer: Sam Fenwick
(Image: The USA team celebrating winning the 2019 Women's World Cup. Credit: Getty Images)