logo
episode-header-image
Jul 2023
1h 2m

468: How to Fall in Love with a Problem ...

FOUNDR MEDIA
About this episode

There are not many interviews where Nathan Chan is speechless, but this is one of them. If you want to learn how to find product market fit, build a successful team, and create a lasting business, then Uri Levine has the map. Levine is the co-founder of two unicorn startups–Waze and Moovit. He’s been a founder, investor, and chairman for more than ten successful startups focusing on solving big problems. His new book “Fall In Love with the Problem, Not the Solution-a Handbook for Entrepreneurs” was called “The Bible for entrepreneurs” by Apple co-founder Steve Wozniak. 


Listen to Nathan and Uri discuss…or Nathan learn: 

  • How to start with solving a problem
  • Why it took four years to get Waze right 
  • Why you need to learn how to fire before you hire
  • Why value creation is the purpose of entrepreneurship
  • How to measure product market fit
  • Convincing the “holy grail” of customers 
  • Why most startups fail
  • Why there are only right decisions
  • And much more product market fit wisdom…


Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.


Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 


Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... 


For more Foundr content, follow us on your favorite platform: 

Up next
Jul 4
571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers
In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she ... Show More
42m 23s
Jun 27
570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI
In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was o ... Show More
59m 42s
Jun 20
569: The Email Expert - How to Get Your Customers Attention
In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traf ... Show More
48m 8s
Recommended Episodes
Jun 2021
384: The Entrepreneurial Leap with Gino Wickman
If you’re an entrepreneur (or a wantrepreneur), this episode is for you. Today I’m talking with Gino Wickman, arguably one of the most influential entrepreneurs in modern history and bestselling author of Traction, Get a Grip, and Rocket Fuel. Perhaps even more consequential, he’ ... Show More
53m 27s
Jan 2023
#291: Why You Should Fall In Love With The PROBLEM Not The Solution, With Uri Levine Co-Founder Of Waze
In This Episode You Will Learn About: The key to winning in any meeting and *spoiler alert* it happens in the first 10 seconds... Why you must focus on the problem, not the solution Knowing when, where, and how to take on risk The secrets to becoming successful in business The mo ... Show More
43m 48s
Apr 2021
102: Are You Ready to Take the Entrepreneurial Leap? with Gino Wickman
Many business owners and entrepreneurs have read books like Traction and Rocket Fuel, both of which talk about how to build a successful business, partnership, and how to use the EOS (entrepreneurial operating system). Today we have on the author of both those books, and a new bo ... Show More
1h 1m
Oct 2019
26: Fail Fast? No, Start Slow! Secrets from Building (and Exiting) the World’s Biggest Wine Brand with Michael Houlihan and Bonnie Harvey
How would you run your business differently if you started with the end in mind? Today’s show is all about forming your exit strategy up front… and there’s no one more qualified to talk about that than the co-founders of Barefoot Wine. Bonnie Harvey and Michael Houlihan weren’t e ... Show More
1h 5m
Jun 2024
Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)
Uri Levine is the co-founder of Waze, the world’s largest community-based traffic and navigation app, acquired by Google for over $1 billion. He’s also founded nine other companies, been on the board of 20 companies, and advised more than 50 companies. He’s most recently the auth ... Show More
1h 22m
Nov 2021
How to Design a Consulting Business You and Your Clients Love with Jonathan Fields: Podcast #212
While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about. Best-selling author and founder of the Good Life Project Jonathan Fields sits down with host Michael Zipursky as they talk ... Show More
48m 46s
Apr 2024
The Future of Entrepreneurship Part 1: What Makes a Good Entrepreneur? How Do I Raise Capital? Is Balance Ever Possible?
In today’s episode, we kick off our special 3-part series answering your questions surrounding The Future of Entrepreneurship.  Today is all about work-life balance, how to raise capital for your business, and what makes a good vs. bad entrepreneur. We first hear from a college s ... Show More
21m 52s
Oct 2020
#342: Behind-The-Scenes With My Mentor, Michael Hyatt: Why Entrepreneurs Will Save The World
Entrepreneurship has been declining in recent years. Uh oh! I, for one, do not like the sound of that. However, after chatting with my dear friend and business mentor, Michael Hyatt, I’m starting to see how we can reverse this trend and why it’s most important that we do. Michael ... Show More
39m 11s
Jul 2019
10: Building a 7-Figure Meat Snacks Company and Forming a Perfect Partnership with Peter Awad
How do you launch a profitable business without taking on a ton of employees or dealing with brick-and-mortar retailers? Peter Awad, co-founder of Mission Meats, breaks it all down in this episode. You’ll love hearing about Peter’s upbringing in a family of first-generation immig ... Show More
1h 23m