Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it's safe to say that a lot of people aren't pros at social selling.
Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.
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Full Episode Details
Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.
For Timothy, social selling is not a new or "future state." If you're not already doing it, you're already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selling has moved on since.
In this episode, Timothy explains how the world has changed, why conversations are still king on social, how to avoid being outdated, and the best ways to talk to strangers online. We also hear his three top recommendations for those wanting to sell on social. If you're looking to improve your social selling skills, this is one you'll want to tune in for.
In This Episode:
5:09 – Why Timothy decided to revisit his book
7:16 – How starting DLA ignite contributed to the second edition
9:58 – How being ingrained in interruption marketing gives a false view of social selling
10:44 – Social media is for people to be social
12:00 - How to "sell" the idea of social selling to leadership
13:56 – Why cold calling falls behind social selling
16:32 – How the digital world has changed
18:07 – Why some people don't "get" social selling
21:09 – Timothy's definition of social selling
24:13 – How to actually connect with people over social media
25:44 – How you can start expanding your network online
31:28 – The three things Timothy recommends social pros do
33:12 – Why content is always king
37:07 – Timothy's advice for social pros
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.