logo
episode-header-image
Jul 2023
23m 8s

The Digital Marketing Channel Mix

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise help you have a clearer understa ... Show More
Up next
Jun 13
Digital Marketing & AI News
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it’s never been m ... Show More
12m 51s
Jun 6
Complete Guide to Keyword Research
In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some k ... Show More
24m 13s
May 20
Agile Marketing Hands-On
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy le ... Show More
30m 37s
Recommended Episodes
Apr 2021
Episode 1: Going Digital
What is Digital Connections? What kind of show is this and what can you expect to find? Who should be listening? Over the past year, our world has rapidly increased it's online presence. If you weren’t already online, you probably are now. In this first episode of Digital Connect ... Show More
34m 46s
Aug 2023
The Fake Digital Ads Taking Over Social Media
Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…And on the ad-free Premium Podcast, which you can learn more about by tapping ... Show More
11m 43s
Feb 2024
The Value of Social Media Marketing
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Er ... Show More
1h 7m
Jan 2021
Generate Ideas for your Marketing
Ever feel stuck for ideas for your brand’s blog or Instagram posts? Host Will Francis chats with digital marketing trainer Andrew Davis about how anyone can be creative. From testing your ideas to reusuing content across different platforms to making your audience get involved, y ... Show More
36m 8s
Apr 2023
Driving SaaS Growth with B2B Marketing
Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director before there was even a full product to ... Show More
54m 43s
Apr 2024
Professional Services Marketing with Heart
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the over ... Show More
59m 28s
Mar 2024
Social Media Marketing Explained
Social media marketing can seem tricky sometimes. The good news is attention is a free market and anyone can get into it by posting. On today's episode, I am sharing a recent conversation I had on the Desh podcast where we dive into some of the nuances of social media marketi ... Show More
21m 10s
Apr 2024
How to Hype Up Your Internal Marketing Efforts (Solo Edition)
Marketing isn’t just for customers. Find out the best ways to hype up your company from within. In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organiza ... Show More
12m 14s
Oct 2023
Marketing Podcasts Near Me
It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes cle ... Show More
9m 51s