Welcome to another episode of the Food Service Growth Show, where we bring you insights from industry leaders who are driving positive change in the world of food service.
In this episode, Carl Jacobs, CEO of Apicbase is seating down with a special guest, Kaj Török, the CSO of Max Burgers, a renowned Swedish burger brand that has been at the forefront of the sustainability movement.
One aspect that separates Max Burgers is its commitment to a climate-positive approach.
So, together, they will talk about...
✅ How sustainability increases Max Burger's sales by 900%
✅ What's greenwashing and green hush?
✅ What does it mean to have a climate-positive menu?
✅ Why is going climate positive essential now?
✅ How Max Burger's achieved an impressive ROI of 10 to 1
✅ What drives success in sustainability?
✅ What's the secret behind Max Burger's impressive ROI?
✅ How Max Burger achieved such minimal waste of just 1%
One of the key topics discussed is how sustainability has increased Max Burger's sales by a staggering 900%. Kaj sheds light on the strategies and initiatives that Max Burgers has implemented to engage customers and drive their sustainable dining experience.
Kaj explains what it means to have a climate-positive menu and how Max Burgers has taken proactive steps to reduce its environmental impact. By incorporating sustainable food practices and sourcing ingredients responsibly, they have not only made a positive contribution to the planet but have also seen a significant boost in customer loyalty and satisfaction.
With the urgency to address climate change becoming more apparent, Kaj emphasizes why going climate positive is essential now. He shares the benefits and challenges that Max Burgers faced during their sustainability journey and how they managed to achieve an impressive ROI of 10 to 1.
The conversation delves into the various factors that contribute to the success of sustainability initiatives and how they align with Max Burgers' overall business strategy.
Throughout the discussion, Kaj reveals the secret behind Max Burgers' impressive ROI, which lies in its ability to strike a balance between sustainability and profitability.
He discusses how they have leveraged innovative technologies and practices to optimize operations, reduce waste, and drive efficiency, all while maintaining the highest quality standards in their food offerings.
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