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Jun 2023
21m 27s

Why Pamela Anderson Is Taking Control of...

THE BUSINESS OF FASHION
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Yesterday
How Fashion Brands Are Winning the Winter Olympics
While the Olympics remain one of the world’s biggest sporting stages, they are also one of the most tightly controlled marketing environments. Rules limit how sponsors can interact with athletes and advertise during the Games. As a result, fashion and sportswear brands are findin ... Show More
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Influencer marketing in 2026 is a different beast. Once dominated by follower counts and splashy sponsored posts, the sector is now shaped by richer performance data, new monetisation models and growing consumer scepticism toward overt selling. As BoF publishes a new case study o ... Show More
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