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May 2023
24m 44s

How does Snapchat keep the GCC so engage...

The National
About this episode

Snapchat long stood out among other social media platforms for introducing interactive user experiences such as filters and augmented reality features.

But today, with TikTok on the scene and Meta, Instagram and YouTube introducing products for creating content, the social media scene has evolved, technology has changed and audiences are different.

In this episode:

Snapchat in 2023 (0m 27s)
Engaging the MENA region and building loyalty (6m 29s)
The digital ads model and Snapchat revenue (9m 57s)
The future of Snap (16m 17s)   Read more on our website:

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