ناقشنا في هذه الحلقة مع ضيفتي هيفا بسيسو عن العالم الديناميكي لإنشاء المحتوى وتعمقنا أكثر في الرحلة التي يمر بها صنّاع المحتوى مع تغيّر وتطوّر شخصياتهم على مر الوقت والتجارب التي تشكّل مبادئهم ونظرتهم تجاه أنفسهم وعملهم. يخضع صنّاع المحتوى لتحوّلات عميقة لا تشكّل فقط هوياتهم الفردية ولكن أيضًا المحتوى الذي يخرجون به. ... Show More
Mar 2024
Jaded with Content in 2024
Feeling overwhelmed by the constant flood of content online? In this episode, I’m joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of the content marketing world to look ... Show More
1h 5m
Jan 2021
Viva La Glomb! How Cheetah Digital’s VP of Content is Taking his Past in Reality TV To Make B2B Content Matter
Tim Glomb has never been one for doing things the “traditional way.” From his days producing reality television shows, to his current gig as the Vice President of Content and Data for Cheetah Digital, Tim has consistently operated under one founding principle: To create content t ... Show More
49m 47s
Aug 2022
201 - How to make content that goes viral — with Brendan Kane
Brendan Kane is a bestselling author and influential marketing advisor to celebrities, pro athletes, and major brands. He’s helped clients like Taylor Swift, Paramount Studios, Vice, and IKEA make content that consistently goes viral.Despite how it may feel, the algorithms are no ... Show More
1h 15m
Sep 2023
Valeria Lipovetsky on Creating Engaging Content, Build Authentic Brand Partnerships, and Navigate the Challenges of Content Creation
Crafting content that establishes a connection and resonates with your audience is the key to engaging content. Renowned long-time influencer and content creator Valeria Lipovetsky, shares how she fuses her personal style and authentic storytelling when creating engaging content. ... Show More
40m 12s