Gloria Chou, PR Coach at Gloria Chou PR LLC, discusses the PR framework to enable SMBs to compete with enterprises.
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Feb 2025
How GLI Takes Incredible Technical Things and Makes Them Understandable
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More
9m 31s
May 2023
239. Getting Noticed Without Breaking the Bank: PR Strategies with Billion-Dollar Founder Suneera Madhani
This week on CEO School, Suneera shares her invaluable insights on how to get publicity without a budget. Learn how to tell your story on your terms, build credibility, and create an effective PR strategy that resonates with customers. The conversation also highlights the role of ... Show More
30m 52s
Oct 2025
723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-dr ... Show More
39m 32s
Jan 2022
#427: Land Your Dream Media Opportunity with Jen Gottlieb
Simple Strategies For Driving Major Traffic To Your Biz In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business. Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on ... Show More
54m 30s
Jul 2025
How to Use a Personal Brand for Exposure, Leads, and Sales
<p>Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and dri ... Show More
47m 13s