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May 2023
37m 59s

Avoid Advertiser Fatigue

Heather Osgood
About this episode
“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started podcasting.’ I totally get that, but also, it feels like there are people you can reach on podcasts that you can’t reach with any other mar ... Show More
Up next
Yesterday
The Big 2-0-0: Highlights, Hits, and Hot Takes from the Playbook Archives
In this milestone 200th episode, host Heather Osgood takes a look back at some of the most defining conversations and insights shared over the years on The Podcast Advertising Playbook. From the early days of educating marketers on podcast ad basics to tackling today’s complex is ... Show More
1h 2m
Jun 25
From PR to Podcasting
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Chris Norton, Founder and Managing Director of Prohibition PR and host of Embracing Marketing Mistakes. With a deep background in public relations and brand strategy, Chris brings a unique per ... Show More
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Jun 11
Using Ads to Monetize Your Podcast
In this special episode swap, Heather Osgood joins Sam Brake Guia on the Mics to Millions podcast for an insightful conversation about what it really takes to monetize a podcast through advertising. As the founder of True Native Media, Heather brings a wealth of experience to the ... Show More
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