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May 2023
35m 7s

Sheena Iyengar on how to be creative

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About this episode
Are you a creative person? According to Sheena Iyengar, the answer is YES - everyone is. Sheena’s work is devoted to showing that creativity is not magic. It’s a process, and it can benefit from a solid framework. But Sheena doesn’t turn to brainstorming or design thinking for this. She believes those processes need revising. And so she’s created an alternat ... Show More
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