Ulrike and her guest, Elizabeth Rosenberg, Founder of The Good Advice Company, explore what a personal brand is, and how you can build an authentic brand based on your true story.
A personal brand is the image that you present to the world. Building a powerful brand in 2023 is all about authenticity. The power lies in the unique combination of your personality, values, and skills that distinguish you from others. It is a reflection of who you are and what you stand for. An authentic personal brand is built on your true story, the experiences that have shaped you. It is about being honest with yourself and your audience, and not trying to be someone you're not.
In this episode, we dive into:
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About Elizabeth Rosenberg
Elizabeth Rosenberg is the founder of The Good Advice Company, a marketing and communications consultancy that coaches' agencies, brands, and C-suite leaders on global messaging strategies, brand positioning, and thought leadership. Elizabeth is the embodiment of a true new-era global PR and marketing executive, standing for resourcefulness, creativity and effectiveness in a time fueled by heightened social and cultural awareness. An entrepreneur at her core, Elizabeth's true passion lies in working with new or reimagined, cutting-edge brands that are bringing consumers products and tools that make life more enjoyable, accessible, and healthy.
About Ulrike Seminati
As a certified leadership coach, author, speaker, and trainer, I've been in your shoes and I know how to help you succeed. Drawing on my extensive practical knowledge of corporate communications and my experience as a former C-level executive, I specialize in authentic leadership and impactful communication. By blending the latest self-development methodologies with my expertise, I can help elevate your leadership skills and take your career to new heights. More than a CCA-certified coach, I am a true expert on leading across hierarchy levels and different cultures and am providing pragmatic tools and inspiring speeches to my clients.
Outline of the Episode:
[01:53] What is a personal brand?
[04:23] Building an authentic brand based on your true story
[07:47] Actionable tips to start shaping a personal brand
[10:25] Building the brand on your Purpose: Life purpose or work purpose?
[13:19] A good brand shows who you are, not what you do
[17:58] What if my personal brand is not valued by the organization I work for?
[20:00] Positioning yourself: First concrete and visible steps towards your personal brand
Get in contact with Elizabeth Rosenberg:
Website: https://www.thegoodadvicecompany.com/
LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/,
Twitter: https://twitter.com/goodadviceco,
Connect with Ulrike!
Website: https://ulrikeseminati.com
LinkedIn: https://www.linkedin.com/in/ulrikeseminati/
Instagram https://www.instagram.com/empoweringfemaleleaders/
Email: contact@ulrikeseminati.com