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May 2023
41m 56s

Kaufland: Erfolgreich werben mit Knossi,...

Sina Stieding, Georg Nolte, Michalina Seekamp, Christian Lutterbeck
About this episode

Knossi, Moneyboy und Mickie Krause - Millionen von Usern haben diese Drei bereits in einem Kaufland-Video gesehen. Marc Grimm, Bereichsleiter Kampagnenmanagement & Digital bei Kaufland, ist heute zu Gast im YouTube Creator Podcast „Meine YouTube Story“. Gemeinsam mit Christian Lutterbeck, Head of YouTube Sales in der DACH-Region, wird er die Strategie für den Kanal von Kaufland erklären. Was hinter dem Konzept der Testimonials steckt, wie Kaufland auf YouTube setzt und wie groß sein Team ist, verrät Marc Grimm ebenfalls im Gespräch. Ein interessanter Abstecher in die B2B-Welt auf YouTube mit der Firma, die 2022 das YouTube Ads Leaderboard gewonnen hat.

Kaufland auf YouTube

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