Gareth Balch co-founded Two Circles in 2011 when he 28 years old, and the business has since become one of the most influential sports marketing agencies to emerge over the last decade. They came to be seen as the defacto data agency that works with many sports rights holders, from the NFL, the Premier League, Uefa, Formula One and Wimbledon, among others. We talk about what this really means, and the many interpretations and misconceptions people have both about digital transformation in sport and the company itself.In 2015 Two Circles was acquired by GroupM, WPP’s media investment management company, which was incorporated into what was a new global sport and entertainment agency brand called ESP. Just recently WPP sold its majority stake to Bruin Sports Capital, the New York based investment vehicle controlled by George Pyne, the former boss of iMG.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email
sean@unofficialpartner.co.uk or you can reach us via the website
unofficialpartner.com.