Adrian Newey, Formula 1’s greatest car designer and engineer, has agreed to join Aston Martin’s F1 team on a deal reportedly worth $200 million over five years. So, today’s podcast breaks down how the company will leverage his knowledge to power its on track success, and, more importantly, make billions of dollars in the process. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw