It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture? On this episode, Taylor and Richard make the argument that establishing the “why” is much more important than the “how” — especially in a world where AI is making operational excellence less and less of an important differentiator.
Show Notes:
Explore how SegMetrics can help you tackle ecommerce marketing challenges at https://bit.ly/3AdTrl2.
Effortlessly connect all your marketing tools with our library of over 90 integrations at https://bit.ly/3AiayC0.
Check out “On Strategy” from the Harvard Business Review here: https://bit.ly/40jEE2J.
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