May 2024
58m 56s
What does it mean to be CEO of your business anyway?
When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business grows and gets more established, you want to take some of this workload off your plate.
Traditional CEOs have the people and teams in place to help them so they can focus on higher-value tasks and take their business to the next level. But how do you, as the CEO of a smaller business, build an environment that’ll sustainably do the same for you? How do you transition from the role of entrepreneur to the role of CEO?
It all starts with getting clear on five elements that’ll help you figure out your role as CEO. In this episode of the Promote Yourself to CEO podcast, you’ll learn about those elements that make up the job description of a traditional CEO and how to translate that for your small business. I’ll teach you the process to help you define your specific CEO role and reveal questions to help you determine your biggest value to your company.
On this episode of Promote Yourself to CEO:
4:44 - Transitioning from solopreneur to CEO can be a challenge (and one I’ve faced multiple times). I explain why.
6:12 - What was Sara Blakely’s journey from solopreneur to CEO like? Here’s her story.
11:02 - What is the job description of a CEO? I share a process to help you define your role as CEO of your business.
18:58 - I talk about how we live one of my company's key values (“life comes before business”).
22:42 - Creating a strategic plan is part of your traditional CEO role. What does that look like for entrepreneurs running smaller companies?
26:07 - How do you lead your team as CEO of a small business? I use The CEO Collective as an example.
30:47 - The final piece that defines traditional CEOs is one of the hardest things about running your own company. (And you can’t crowdsource it, either).
35:44 - I quickly recap the five key elements of a traditional CEO role and how it impacts you as an entrepreneurial business owner.
37:43 - Ask yourself these questions to clarify what you need to be responsible for as a small business owner in your company.
45:57 - What do my essential CEO tasks of content, clients, and connections mean in my business? I share how I apply these to give you some clarity and insight.
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🎤 That's for listening! I'll see you next week!