If you thought you need to keep uplevelling with a whole lot of skills to stand out, think again.
We’re living in 2021, when almost all inventions that were NECESSARY have happened already. But some are still trying to find new solutions to old problems.
The ones who keep trying to out-do each other are trying to gain market share and audience attention. They’re also the ones with deep pockets, limitless resources and talent at their disposal 👀
Now by all means, if you're in a technical field that requires a lot of necessary credentials, do what you need to do and go get them.
BUT
As service providers, solopreneurs or entrepreneurs, it’s easy to fall into the trap of trying to solve a problem better than someone else…
Even if this means solving problems that aren’t even problems and claiming that it’s revolutionary. At the end of the day, you’re providing the same solution, but with fluff.
Stop that right now.🙅🏻♀️
The best way to get your brand to stand out is by being DIFFERENT. To dig into your uniqueness and bring that to the table, instead. It isn’t about whether you can out-deliver someone, it’s if you can do it in a way that is uniquely YOU.
What do I mean? Your story and everything that has led you to this point is UNIQUE. The way you think, analyze, and deduce problems are unique.
✅You have unique life experiences
✅You have unique relationships
✅You have a unique set of values
✅You have a unique personality
✅You have a unique working style that works for you
✅You have a unique way of relating to your audience
So why are you so focused on the method when you should be focusing on the EXPERIENCE instead?
Your job as a service provider is to provide a result and transformation that helps your client. But making that EXPERIENCE unique is what will make you and your service the top choice.
And THAT is how you get referrals and more clients through the door.
Stop focusing on your competition and how to out-do them, and focus on your customers instead. They're counting on you!
Do you agree? Tell me what you think at https://www.instagram.com/seemabatavia/ .