Thought leader & design innovator David Butler has spent years translating design into business strategy and vice-versa. With deep experience in helping organizations move from Web 1 to Web 2, David has worked with some pretty major companies. Hear David’s career story, his thoughts around using design to create transformative shifts in your organization, and learn about what he is currently working on in his own entrepreneurial ventures.

Here’s a look at our discussion:

0:01 : David’s career journey
6:30 : Designing with a capital, “D”
12:30 : Creating a framework for innovation & system design
15:00 : David’s book, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
17:00 : The decision to move from working at large scale organizations to starting an agency
29:00 : What characteristics David looks for when hiring new designers & career guidance for designers
33:30 : David’s new business for design leaders, Veep

Links mentioned in this episode:

Here’s a look at our discussion:

0:01 : David’s career journey
6:30 : Designing with a capital, “D”
12:30 : Creating a framework for innovation & system design
15:00 : David’s book, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
17:00 : The decision to move from working at large scale organizations to starting an agency
29:00 : What characteristics David looks for when hiring new designers & career guidance for designers
33:30 : David’s new business for design leaders, Veep

Links mentioned in this episode:

Using Systems Design to Transform Organi...