John Forde is a direct-response copywriter and co-author of the book, Great Leads and the person behind the long-running newsletter called the Copywriter’s Roundtable. John shared his process for getting started with research and copy and the lessons he’s learned from his 23-year copywriting career.
Here’s how the episode goes:
John’s approach to res ... Show More
Jun 2014
#33: How to Write Copy that Sells with Ray Edwards
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had ... Show More
46m 45s
Jul 2023
Telling Stories and Creating Legacies with Jo Gatford - 267
As you may know in addition to teaching people how to become awesome speakers, I am a writer, and that's how I first discovered Jo Gatford. I was writing my second play, and needed some concentrated time to focus on getting it written, queue Writers HQ. Jo Gatford is an award-win ... Show More
58m 13s
May 2025
Why My Books Go Viral (David Perrell Interview) | Ep 856
In this reshare from How I Write with David Perell, Alex (@AlexHormozi) breaks down his writing process from outlining books to testing titles, and explains why obsessing over clarity, structure, and “usefulness” is what makes his content stick (and sell). Welcome to The Game w/A ... Show More
1h 8m
Jun 2024
Jon Gordon, Best-Selling Author and Leadership Expert
Jon Gordon, Best-Selling Author and Leadership Expert, joins Mark to Market for a discussion with Mark Fedorcik about his book The Energy Bus, as well as strategies for overcoming negativity, adversity and set backs.
16m 38s