Episode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters.
Get Shaan’s writing course - https://maven.com/generalist/writing
Get Sam’s writing course - https://copythat.com/
Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5
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Show Notes:
(0:00) Intro
(2:50) Why not how - Persuasion at scale
(6:00) To write clearly, you must think clearly
(7:00) Begin with the end in mind
(10:30) Headlines not outlines
(12:30) Warmup with copywork
(15:30) Draft fast, incubate slow
(16:30) Great writing is great editing
(19:00) Build your swipe file
(21:00) Don't bury the lead
(23:30) Create a curiosity gap
(25:00) Write like you talk
(28:00) The voice memo test
(30:30) Lower the reading level
(32:00) How to tell a great story
(34:30) Intention meets obstacle
(38:00) High emotional stakes in a low stakes situation
(39:00) Short sentences
(41:00) Great writing has rhythm
(44:00) Our favorite resources
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Links:
• Hemingway Editor - https://hemingwayapp.com/
• Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-ck-direct-video-sales/
• The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f
• Hey.com - https://www.hey.com/
• On Writing - http://tinyurl.com/5f334swt
• Theo Von - https://www.theovon.com/
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd